Not all targets are created equal.
While current statistics, such as red-zone targets, can offer a base to analyze the worth of a target, a very important part has always been left out - who is throwing the ball.
A derivative of True Throw Value, True Target Value analyzes a player’s quantity and quality of targets and, in correspondence with their QB’s True Throw Value, computes a number meant to show how valuable these player’s targets actually are.
Are david johnson’s 4.8 targets per game from Josh Rosen more or less valuable than Kenyan Drake’s 4.5 targets per game from Ryan Tannehill? the answer lies below.